Just as I’ve managed to wrap my head (and my skin) around the concept of a BB cream comes the news heralding CC creams (there is even a DD cream looming, but I’m not ready to go there yet, let alone touch on the BB products for hair). The Complexion Correctors or Color Correcting (CC) creams purport to do just that–even out skin tone and reduce redness or ashiness (depending on skin hue), while touting the ability over time to reduce wrinkles and imperfections.
Clinique is coming out with its CC cream in an April launch; others from Peter Thomas Roth, Lorac, Ole Henriksen, and Dr. Dennis Gross will appear soon as well. All fall in the $28-$48 range.
But it strikes me that something is going to have to give–who has the time or the money to use a BB cream, a CC cream, a moisturizer, an AHA product, an exfoliator. These creams have to provide big benefits in order to squeeze into an already heavy lineup of hitters. Clinique is banking big money ($40M) on its ad campaign for its CC cream, and rolling it out in all its venues, so it will be looking for big paybacks.
Women have purchased all types of antiaging products over the years; now BB and CC creams perform multiple tasks (smooth, moisturize, even out, and protect) while offering longer term benefits such as reducing wrinkles and improving tone. Time alone will tell us if these benefits truly accrue. Are they worth it? Well, I’m guessing I’ll be testing one or more out sooner or later.